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Australia: Asahi sells Strongbow and rights on AB InBev brands to Heineken

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Sheesh. I remember chatting to someone involved in the SABMiller deal that took over Fosters (as CUB was then known) and him saying that there were two things about SABMiller that would improve things: a) they liked beer, and b) they understood that Australians don’t give a fuck about Foster’s.
1 Like

Well all I can say is that the local version of Fosters is the most rated Australian beer and I’ve never rated it!

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