Pretty cool I guess, but I fail to see any economic reasons… It just seems like a “feel good” initiative IMO.
there are a lot of good puns we can now make about Boise breweries. Anyone want to make some…
I hope the beer doesn’t turn to shit
For economic reasons, I imagine that there are three: (i) press created by this announcement (assuming none of us heard of these guys), (ii) people who want to drink this for a gimmick, and (iii) the all important eco-hippie market (need to ween them off kombucha afterall). Would any of those offset the added costs? I do not know.