So, on the bottom of the bottle cap of the stub bottles of Coors Banquet is the follow phrase:
“Brewed one way for 140 years”
Does that mean they’ve always distilled their beer to a concentrate and then used local water in other breweries outside Colorado to re-hydrate it sufficiently to bottle and distribute? Is it an indication that they’ve stopped doing that and returned to their traditional brewing practices? Or are they just lying?
I’m going to also go out on a limb here that they are not using their original recipe or the same equipment and procedures in other regards either.
It kind of annoys me that companies can make claims like this that are just obvious BS. Don’t we have truth in advertising and consumer protection laws anymore? Or have we just stopped enforcing them?
I like some under the bottle cap writing as much as the next guy, but just use a fortune cookie type phrase like Magic Hat or “Cheers!” like Sam Adams Summer Lager has started doing. Even a catchphrase would be fine. But don’t lie to me. It tries my patience and makes me less likely to buy your product in the future.