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Magic Rock acquired by Lion


Latest news is that Magic Rock has been acquired by Lion!


I wonder what the purpose of Magic Rock, Little Creatures, Panhead and Emersons being owned by Lion and Brooklyn being (part) owned by the parent company Kirin is.

My beef with Lion is the lack of Emersons in Australia. Presumably that has to do with them occupying a niche somewhere between James Squire and Little Creatures in terms of adventurousness - something that I guess won’t be an issue for Magic Rock. Other than that it’s just part of history repeating or at least rhyming. Economies of scale are relentless.

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Buying Magic Rock seems to be primarily about Lion acquiring further into the UK as a new market for them after their purchase of Four Pure. From what I’ve read they are also planning to open a Bermondsey taproom for Panhead and a Little Creatures taproom in London King’s Cross.


My beef with Lion is the large amount of Little Creatures in New Zealand…

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