I mean, it’s more or less the same as with any microbrewery sellout, they reached a point of impossible to expand within their legal limits, someone comes around with the power and the money to push the brand far far further so the sell the brand and keep the brewpub as a seperate business. These guys were also very successful from the go, brilliant marketing, sales and brand development so I’m not too surprised they weren’t one of the breweries that said “no” when the phone rang.