Brewer visits brewer and on the day they make a beer with a recipe they’ve worked on together. Easy. But I’ve added a few beers recently where I’ve wondered whether adding them as collaborations is the right way to go.
Hawkers / Carwyn Distress Call Carwyn - a bar and bottle shop - were having trouble filling their advent box of cans and Hawkers blended this one to help them out. Doesn’t seem like a real collaboration to me.
Moon Dog / Run the Jewels No Save Point. Run the Jewels is a rap duo and there are apparently several versions of this beer which seems to partially be about promoting a new album. Whilst they didn’t visit any of the breweries, the beers are all slight variations on a recipe devised by the rappers. This seems like it is a collaboration, albeit an unusual one.
Pirate Life / Knobby Ants in Ya Pants. It seems Knobby is a brand of underwear. Even if they suggested putting the ants in the beer it’s hard to see this as a collaboration rather than a promotional exercise.
Is there an existing guideline here? If not, should it be that all parties have to be brewers? That would miss 2. which would seem a shame. Or should it be anything they call a collaboration is one?