I don’t want to get too deep in it, but I do invite everyone to try the following.
Let’s use this page as an example.
I want you to read through 4-5 reviews as you normally do (2 times).
Turn off the score breakdown with your first go.
And then turn them back on with your second go.
Each time you do it, I want you to take notice of:
What information you are reading and in what order.
Where your eyes are moving as you move down the page.
What you were able to get out of it at the end (how much do you remember, has it informed or helped you make a decision).
I’m going to say that everyone is likely to have a different experience.
Here is mine.
I was reading the descriptions only (ignoring all other content, even the 5* ratings). I was able to do this quite quickly and at the end of it I felt pretty positive about the reviews (it’s a place that I would put on my shortlist).
I’m still trying to do the same as my first run but it’s now much more difficult as there is more information within each review. My eyes are beginning to wander a little more which means it breaks up my reading rhythm/pace. It’s. Like. Trying to read. A. Sentence like. This. Instead of reading a sentence like this. In the end I could really only remember the last 2 reviews I read.