The revamp of the site is partly intended to make it more attractive to potential new users / tickers / raters.
To do that, I suggest that RateBeer needs more porn. No, I do not mean women and men getting their clothes off, although that might attract some potential users to the site and interest existing RateBeerians.
Rather, I suggest the site needs more “BEER PORN” such as some of the excellent pictures hidden away in the Instagram section at the bottom of the Community “We are RateBeer” page.
There must be a zillion pictures available of happy people in bars and pubs, bar, pub and brewery interiors and exteriors, beer festivals (large and small), beer boards, more happy people (young and old), beer fonts, pump clips, beer bottles, cans, glasses, beer mats, crowded bar interiors, families, iconic heritage bars and pubs, etc. which could be used to “sell” the attraction of the RateBeer community to prospective new users / tickers / raters.
I suggest that the website interface needs to be made more attractive. It looks as if it was designed in, and has not been updated since, the last millennium. Surely it must be possible to “glam it up a bit” so that prospective users are attracted onto the site and find it a more involving and interesting experience when they enter the site.