So the collection of hypocritical and bullying folks over at Portman Group have once again reached a moronic and hypocritical conclusion that Tiny Rebel needs to redesign their cans of Cwtch Welsh Red Ale because it looks too similar to Sunkist, a soft drink most have us have not seen since we were kids. Today’s kids will accidentally go down the beer aisle, then accidentally buy Cwtch thinking its a soft drink, magically be able to bypass the “Are you over 25?” age check at the till, then accidentally go drink driving and accidentally kill themselves and others.
Ok, I may have slightly embellished that, but both the complaint and the ruling truly are as ridiculous as they sound.
The full details of the complaint can be read here: http://www.portmangroup.org.uk/complaints/complaint-decisions/complaint-decision-details/2017/12/11/cwtch
Really is worth a read to see how hypocritical this group of macro brewers and their rulings really are.
GoodBeerHunting has an excellent write up about this detailing it far better than I ever could, and explaining why this is a problem in the industry.
Note these two gems of quotes from the ruling:
Right. So there isn’t an issue then?
The fact they still upheld the complaint after recognising this speaks volumes.
Worth pointing out that the Portman Group hold no legal power, Tiny Rebel don’t have to change the can. The problem is more the people behind this group, formed of basically every macro company in the UK. In the past they’ve caused problems for the likes of BrewDog and beavertown. To me it seems they have a very clear motive here, stifling the craft beer industry so they can stay ahead of them. This is something I absolutely hate about the beer industry, and something it seems nobody has any power to stop. Disgraceful.
If you’re wondering why I call the group hypocritical. It’s because Greene King has a competitor to Tiny Rebel, masquerading as craft beer, with their Craft Academy “beers”.
Note that one of them literally has a drawing of a child on the label. These are absolutely fine, apparently. But Cwtch isn’t. See why this a problem in the industry now?
WalesOnline article raising the exact same concerns I and almost everyone else on the Internet is now having: Tiny Rebel forced to change design of its beer because it looks like 'a can of fizzy pop' - Wales Online