Maybe they should have tried to make better ciders instead?
3 Likes
Not sure about Heineken’s definition of “sustainable”
1 Like
Sad fact is that big selling cider doesn’t taste of apples, but sugar / fruited berry flavouring … so it doesn’t matter if you have an excellent 300 acre orchard, when you can buy cheap imported concentrate and flog it at a fraction of the cost.
4 Likes
