Sam Adams selling?

https://www.wsj.com/business/deals/boston-beer-in-talks-to-sell-itself-to-jim-beam-owner-suntory-d0f23485

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Wow, that’s a biggie isn’t it?

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Pretty big!

Hopefully, they sell and the Brewers Association can stop kowtowing to them. The sale would also represent the cycle of craft beer in the US. Craft beer comes and goes and the writing is on the wall that craft beer is trending toward another collapse.

And a relevant article to the changing beer landscape: GABF! Now with cocktails.

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Great American Booze Festival!! :beers::beers: