Looks like a bargain considering the buyouts 4-5 years ago.
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wowza. I wonder what this will do to each brewery’s operations.
Rebadge all under the house Monster label of course. Throw everything in a big vat, slurry it up & introduce a new line of imperial energy tall boys & 40s, craft brewed. Though only once sales fall 1%. I honestly wont notice the difference.
What a time to be alive.
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This sort of takes me back to the early 2000s when people drank stuff like Joose, Four Loko and Sparks.
It’s been pointed out (here for example) that despite being bought out by Monster - which itself is mostly owned by Coca Cola - the Brewers Association will still regard CANarchy as an independently owned craft brewer. Funny stuff.
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Can we agree that the BA is turning very much into a supporter of Big Craft rather than an organization that supports craft beer more generally or cares much about consumers?
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