I thought this was a very interesting read. I hope you do too. A local beer industry professional Thad Fisco of the Labrewatory wrote a blog post on how to best grow the craft beer segment and why the Brewers Association’s approach was not in line with what his organization believes is best.
This of course was followed by a swift slam piece of AB-InBev (?) and the author and a call for boycott of his small business by a Portland journalist who seems to have a less nuanced and comprehensive understanding of the market and craft’s place in it.
The whole gist is that
a. The market competition is healthy
b. Big beer is investing billions in craft not trying to destroy it
c. It’s smarter for the whole industry to focus on growing the whole segment rather than drawing lines and stoking infighting
What are your thoughts?