This is a highly subjective question, but which top tier breweries do you think stay hip to the new times? Some of the best older breweries kind of fade from hype and excitement level it seems while others manage to stay on top of the game.
For example I love Sierra Nevada, but they don’t seem to have that hip and hype level going for them on a larger level. Likewise Stone, even though they still continue to make great beer. Bells makes good beer but even less hip and hype.
Maybe you have to stay exclusive like Hill Farmstead to remain hip? Or can you mass produce and stay cool?
I’d argue that at Sierra Nevada and Stone, probably Founders and Bells stay hype for me as I’m still happy or excited when I see a new beer come out from them.